Difference between revisions of "Branding Guidelines"

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| obsessed with form
 
| obsessed with form
| lead by the spirit
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| led by the spirit
 
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| church is about buildings
 
| church is about buildings
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|-  
 
| dull and boring
 
| dull and boring
| colourful and vibrant
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| creative, colourful and vibrant
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|-
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| self-centered, inward looking
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| giving generously and partnering with others
 
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| old people's club
 
| old people's club

Latest revision as of 22:20, 12 October 2017

Jesus asks us in Matthew, 5:16 to "let your light shine before others, that they may see your good deeds and glorify your Father in heaven". We are called to "shine" so that people will glorify God. What applies to us individually, also applies to us collectively as the body of Christ. Hence, we want to portrait the church in a way that is attractive to people, especially those who have no faith and are not coming to church. In particular, we need to avoid reinforcing negative pre-conseptions that they may have about the Christian faith and the church.

Here is a list of preconceptions that people may have and how our branding can provide an alternative image of the church that is positive, attractive and reflects Jesus' character.

Pre-conception CCC image/Jesus' character
out of touch involved in the community
white, rich, posh diversity of race and social backgrounds
obsessed with form led by the spirit
church is about buildings church is about people
faith is for Sundays faith is part of everything in our life
dull and boring creative, colourful and vibrant
self-centered, inward looking giving generously and partnering with others
old people's club for all age groups
stuck in tradition growing from our roots
societies laggards societies innovators (see Early Adopters lifecycle)
judgemental and negative loving, forgiving, relational and solution oriented
broadcasting conversational
riddled with jargon clear and contemporary words
ugly and unattractive clean and attractive
risk-adverse and comfortable daring and serving
boring fun
fallen fighting for the common good in this world
promoting conventional thinking challenging conventional thinking