Difference between revisions of "Website Banner Guidelines"

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(Banner specification and quality standards)
 
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If you would like to promote your event, course, activity, etc. on the front page of the web site, please email the [mailto:websiteteam@christchurchchislehurst.org Website Team] with a draft banner and additional relevant information that will be required depending on the type (see [[Website Promotion Guidelines|Promotion Guidelines]]). However, the Website Team don't decide which banners will appear on the front page, '''this will normally be decided in the Monday staff meetings'''.
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If you would like to promote your event, course, activity, etc. on the front page of the web site, please email the [mailto:publicity@ccchislehurst.org PublicityTeam] with relevant relevant information that will be required depending on the type (see [[Website Promotion Guidelines|Promotion Guidelines]]). The process process is documentated [https://ccchislehurst.sharepoint.com/_layouts/15/guestaccess.aspx?guestaccesstoken=bY5wDSTCrCZepU7K109zKuX6CV31bq8mWXtA7Mnkvko%3d&docid=0fe03cdce2e1c45b3ad979f35a32aca9f here] and the roles and responsibilities are described [https://ccchislehurst.sharepoint.com/_layouts/15/WopiFrame.aspx?sourcedoc=%7B1BA53C79-9FA1-4E36-B47B-B8A046300E15%7D&file=Publicity%20Roles%20and%20Responsiblities%20(Shared%20via%20link).docx&action=default here].
  
 
Here is an example banner:
 
Here is an example banner:
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= Banner specification and quality standards =
 
= Banner specification and quality standards =
  
Once approved, please send a banner that meets the specification and quality standards as detailed below. The Website Team can help with producing such a banner from a file in another format.
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== Website Page Banner ==
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*Width: 1280 pixels
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*Height: 475 pixels
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*Size: less than 150 kilobytes, ideally about 100 kilobytes
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*Format: [http://en.wikipedia.org/wiki/JPEG JPEG] (if photo heavy) or [http://en.wikipedia.org/wiki/Portable_Network_Graphics PNG] (if abstract)
  
Website banner:
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== Website Page Banner Thumbnail ==
*Height: 350 pixels
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*Width: 369 pixels
*Width: 720 pixels
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*Height: 137 pixels
*Size: 50-100 kilobytes
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*Size: less than 50 kilobytes, ideally about 35 kilobytes
*Format: [http://en.wikipedia.org/wiki/JPEG JPEG] (if photo heavy) or [http://en.wikipedia.org/wiki/Portable_Network_Graphics PNG] (if text heavy)
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*Format: [http://en.wikipedia.org/wiki/JPEG JPEG] (if photo heavy) or [http://en.wikipedia.org/wiki/Portable_Network_Graphics PNG] (if abstract)
The 'click to find out more' overlay is put on when the banner is loaded to the front page.  Clearly it should not obstruct the text in the banner.  If you want to measure the position rather than use trial and error, you need to open the image in Paint.net and then use the selection tool to measure the width (this will give you the left pixels) and height (this will give you the top pixels) of the overlay rectangle, from the top-left corner to where you want the overlay to start. The measurements are displayed in the status bar (bottom-left corner of Paint.NET).
 
  
For major outreach events (such as Christmas, Easter, Alpha Course, Messy Church, etc.) a [https://www.facebook.com/ccchislehurst Facebook Page] banner should be created as specified below. Please note the bottom-left part of the banner is partially covered by the logo and therefore should not contain any important details.
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== Facebook/Twitter Page Cover ==
 
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*Width: 1702 pixels
Facebook Page banner:
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*Height: 632 pixels
*Height: 316 pixels
 
*Width: 851 pixels
 
 
*Size: less than 2 MB
 
*Size: less than 2 MB
 
*Format: [http://en.wikipedia.org/wiki/Portable_Network_Graphics PNG]
 
*Format: [http://en.wikipedia.org/wiki/Portable_Network_Graphics PNG]
  
As the banners are so prominent on the front page,''' every banner should look professional and friendly'''. In addition, it should be easy to read the banner in the time that the banner is shown on the webpage which is only a few seconds. Here are some dos and don'ts:
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== Content Guidelines ==
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As the banners are so prominent on the front page,''' every banner should look professional and friendly. Please review the [[Branding_Guidelines|Branding Guidelines]] if you haven't done so yet.'''  
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In addition, it should be easy to read the banner in the time that the banner is shown on the webpage which is only a few seconds. Here are some dos and don'ts:
  
*Do use a professionally created picture. If you don't have one, consider buying one from stock site, such as [http://www.istockphoto.com/ iStock Photo] for a small fee (typically a few pounds).
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*Do use a professionally created picture. If you don't have one, consider buying one from a stock sitefor a small fee (typically a few pounds). Click here for list of [[Main_Page#Photo_Stock_Accuounts|photo stock accounts]].  
 
*Do make sure that the banner picture fills the whole banner space, not only part of it.
 
*Do make sure that the banner picture fills the whole banner space, not only part of it.
 
*Do include a title in the banner with a large font. Also, if this is an event, please include event details on the banner. Visitors to the website should be able to get all key details from the banner.
 
*Do include a title in the banner with a large font. Also, if this is an event, please include event details on the banner. Visitors to the website should be able to get all key details from the banner.
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*Don't use low constrast writing which may be difficult to read.
 
*Don't use low constrast writing which may be difficult to read.
 
*Don't use stylised clipart.
 
*Don't use stylised clipart.
*Don't ''Click here for more information''.
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*Don't add ''Click here for more information''.
*Don't load the banner with text. Remember that it will only be visible for a few seconds.
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*Don't add a lot of text to the banner because it will difficult to read and search engines can't read it.
 
*Don't reduce the size of the banner so much that compression artefacts are clearly visible in  [http://en.wikipedia.org/wiki/JPEG JPEG] image files. Please note that [http://en.wikipedia.org/wiki/Portable_Network_Graphics PNG] image file never show compression artefacts.
 
*Don't reduce the size of the banner so much that compression artefacts are clearly visible in  [http://en.wikipedia.org/wiki/JPEG JPEG] image files. Please note that [http://en.wikipedia.org/wiki/Portable_Network_Graphics PNG] image file never show compression artefacts.
  

Latest revision as of 22:26, 8 October 2015

If you would like to promote your event, course, activity, etc. on the front page of the web site, please email the PublicityTeam with relevant relevant information that will be required depending on the type (see Promotion Guidelines). The process process is documentated here and the roles and responsibilities are described here.

Here is an example banner:

Banner-example.png

Website Page Banner

  • Width: 1280 pixels
  • Height: 475 pixels
  • Size: less than 150 kilobytes, ideally about 100 kilobytes
  • Format: JPEG (if photo heavy) or PNG (if abstract)

Website Page Banner Thumbnail

  • Width: 369 pixels
  • Height: 137 pixels
  • Size: less than 50 kilobytes, ideally about 35 kilobytes
  • Format: JPEG (if photo heavy) or PNG (if abstract)

Facebook/Twitter Page Cover

  • Width: 1702 pixels
  • Height: 632 pixels
  • Size: less than 2 MB
  • Format: PNG

Content Guidelines

As the banners are so prominent on the front page, every banner should look professional and friendly. Please review the Branding Guidelines if you haven't done so yet.

In addition, it should be easy to read the banner in the time that the banner is shown on the webpage which is only a few seconds. Here are some dos and don'ts:

  • Do use a professionally created picture. If you don't have one, consider buying one from a stock sitefor a small fee (typically a few pounds). Click here for list of photo stock accounts.
  • Do make sure that the banner picture fills the whole banner space, not only part of it.
  • Do include a title in the banner with a large font. Also, if this is an event, please include event details on the banner. Visitors to the website should be able to get all key details from the banner.
  • Do consider how the banner will look in the context of the front page.
  • Don't use low resolution images that show pixelation or blurriness.
  • Don't use low constrast writing which may be difficult to read.
  • Don't use stylised clipart.
  • Don't add Click here for more information.
  • Don't add a lot of text to the banner because it will difficult to read and search engines can't read it.
  • Don't reduce the size of the banner so much that compression artefacts are clearly visible in JPEG image files. Please note that PNG image file never show compression artefacts.

Here is an example of a good banner:

Banner-good-example.jpg

Although the following banners have a high quality background, there are a number improvements that could be made:

Banner-not-so-good-example.jpg

Banner-not-good-example.jpg