Difference between revisions of "Branding Guidelines"

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| growing from our roots
 
| growing from our roots
 
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| socities laggards
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| societies laggards
| socities innovators (see [http://en.wikipedia.org/wiki/Early_adopter Early Adopters lifecyle])
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| societies innovators (see [http://en.wikipedia.org/wiki/Early_adopter Early Adopters lifecycle])
 
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|-
 
| judgemental and negative
 
| judgemental and negative
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| clean and attractive
 
| clean and attractive
 
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| risk-adverse and confortable
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| risk-adverse and comfortable
 
| daring and serving
 
| daring and serving
 
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Revision as of 22:27, 1 July 2014

Jesus asks us in Matthew, 5:16 to "let your light shine before others, that they may see your good deeds and glorify your Father in heaven". We are called to "shine" so that people will glorify God. What applies to us individually, also applies to us collectively as the body of Christ. Hence, we want to portrait the church in a way that is attractive to people, especially those who have no faith and are not coming to church. In particular, we need to avoid reinforcing negative pre-conseptions that they may have about the Christian faith and the church.

Here is a list of preconceptions that people may have and how our branding can provide an alternative image of the church that is positive, attractive and reflects Jesus' character.

Pre-conception CCC image/Jesus' character
out of touch involved in the community
white, rich, posh diversity of race and social backgrounds
obsessed with form lead by the spirit
church is about buildings church is about people
dull and boring colourful and vibrant
old people's club for all age groups
stuck in tradition growing from our roots
societies laggards societies innovators (see Early Adopters lifecycle)
judgemental and negative loving, forgiving, relational and solution oriented
broadcasting conversational
riddled with jargon clear and contemporary words
ugly and unattractive clean and attractive
risk-adverse and comfortable daring and serving
boring fun
fallen fighting for the common good in this world
promoting conventional thinking challenging conventional thinking