Important Part of SEO: Social Signals
It can widely acknowledged that "natural" back-linking is the key to Google Love, however why would a site that is truly popular get lost of backlinks but no social mentions? We do know that social signals are raising in importance with regard to the ranking algorithm, and will continue to do so.That's why you have to dripped social signals to justify your backlinks and get maximum beneficial from Google.
Both Google and Bing have included many social search features in the last few years. It's a matter of fact that social signals play an essential role in SEARCH ENGINE OPTIMIZATION and it is compulsory now. They do not only help in SEO but get you direct traffic as well! Google is now relying more on social signals since backlinks have been abused and over spammed.
In the upcoming, social signals is estimated to account for as much as 30% off off-site SEO. It is no doubt the EXCELLENT service webmasters can not ignore!
So How and Why do Social Signals enhance rankings?
- They give your sites a nice bump in SERP's - Make your websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching our customers! - They help sites stuck in the search rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct effect on search ranks by :
How many people who like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets referfing to your brand name or including a link to your site Number of people that "have you in their circles" (Google+)
and indirect impact comes from:
Increased inbound links and citations due to proved online visibility/brand awareness Improved positive reviews (in Google local, Yelp, etc.) due to happier clients Reduced bounce rate, higher time on site, and more repeat visitors to your site
How to use social signals?
Active accounts that expand across every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an outsourcing company who will help you add daily likes and shares your contents/links/videos...on all those netwoks. This process, along with your regular backlinking strategy will set your website above your competitors.
Keep in mind that the total number of times a link has been shared across the various social networking sites influences its ranking. For instance: if one link was shared ONE HUNDRED times and another was only shared 10 times, itâs a strong sign that the first link has more importance and relevance than the other. This means you need to focus on making your content unique, relevant to the needs of your visitors, interesting enough for them to share. Accordingly, the more your content gets shared, the better it will be for your SEARCH ENGINE OPTIMIZATION efforts.
In conclusion, social search has marked the start of a new area in SEO. Brands which have accepted social media not only enjoy the ranking benefits due to the impact of social signals, but also increased conversion rates, brand loyalty, and word-of-mouth referrals.
