Important Part of SEO: Social Signals
It can widely recognized that "natural" backlinking is the key to Google Love, but why would a website which is truly popular get lost of backlinks but no social mentions? We do know that social signals are increasing in importance with regard to the ranking algorithm, and can continue to do so.That's why you need dripped social signals to justify your backlinks and get maximum beneficial from Google.
Either Google and Bing have added several social search features over the past couple of years. It is matter of fact that social signals perform a very important role in SEO and it is mandatory now. They do not only help in SEO but enable you to get direct traffic as well! Google is currently relying more on social signals since backlinks have been abused and over spammed.
In the future, social signals is estimated to account for around 30% off off-site SEO. It is undoubtedly the TOP-NOTCH service webmasters can not ignore!
So How and Why do Social Signals enhance rankings?
- They give your websites a good bump in SERP's - Make the websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching your customers! - They assist sites left in the search rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct impact on organic search ranks from :
The number of people that like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets mentioning your brand name or including a link to your site Number of individuals that "have you in their circles" (Google+)
and indirect impact comes from:
Increased inbound links and citations due to proved online visibility/brand awareness Increased reviews that are positive (in Google local, Yelp, etc.) due to happier customers Decreased bounce rate, increased time on site, and more repeat visitors to your site
How to use social signals?
Active accounts that expand throughout every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an outsourcing company who will help you add daily likes and shares your contents/links/videos...on all those netwoks. This method, along with your regular backlinking strategy will set your website over your competitors.
Keep in mind that the total number of times a link has been shared over the different social media sites has impact on its ranking. For example: if one link was shared 100 times and another was only shared 10 times, itâs a strong indication that the first link has more importance and relevance than the other. This means you have to focus on creating your content unique, relevant to the needs of your audience, interesting enough for them to share. Accordingly, the more your content gets shared, the better it will be for your SEO efforts.
In conclusion, social search has marked the beginning of a new area in SEO. Brands which have accepted social media not only enjoy the ranking benefits because of the impact of social signals, but in addition increased conversion rates, brand trustworthiness, and word-of-mouth referrals.
