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What precisely is search engine optimization? Search engine optimization is designing, writing, and coding (in HTML) your whole web internet site so that there is a very good chance that your internet pages will appear at the leading of search engine queries for your chosen keywords and important phrases. The majority of the search engine optimization specialist's time should be spent targeting the search engines that will give you the most visitors. The following search engines and directories are:

AltaVista

AOL Search

Organization.com

Fast Search

Google

HotBot

LookSmart

Lycos

MSN Search

Netscape Search

Open Directory

Overture

Yahoo

The finest time to request search engine optimization is before you design your web web site. As your web site designer generates web page templates for you to approve, you can have a search engine optimization specialist take a appear at them and tell you which layout is best for optimum indexing. When you have selected the greatest layout for your web site, then the search engine optimization specialist can tell your designer when and exactly where to spot your keywords and phrases and crucial phrases inside your HTML tags.

How can you inform a quality search engine optimization specialist from a scam artist? A search engine optimization specialist ought to be capable to get your website indexed effectively for Google, Inktomi, and Yahoo. The 2 search engines and 1 directory differ in the way they index internet sites. Google does not use meta-tag content for relevancy. Inktomi currently makes use of meta-tags. And Yahoo is a directory. Ask how your web site will be developed and tagged for each of these. If you don't get three different answers, then you should move on to a a lot more skilled search engine optimization expert.

If your internet website has already been designed, a expert search engine optimization specialist will usually suggest layout and style adjustments. He/She is not telling you that you have a bad-searching web website. He/She is telling you that the site's layout will not get indexed nicely for your targeted keywords and key phrases. For example, a internet site that has a triple frameset (on the top rated and on the side) is extremely hard to get indexed effectively on search engines, even with a gateway web page. However, a basic frameset can get indexed nicely in search engines, with or without a gateway web page. A search engine optimization specialist can style or inform your internet site designer how to lay out a easy frameset to get the greatest benefits.

Search engine optimization and other marketing and advertising strategies (banner marketing, web copywriting, getting listed in Yahoo, posting to discussion groups, and so forth.) are not substitutes for a web internet site with solid content and fantastic layout. Search engine optimization is not a substitute for customer service, a very good sales pitch, or a fantastic item/service. It is not a substitute for a nicely-planned on the web and offline advertising strategy. Search engine optimization is a means of helping your possible consumers find your web internet site. It is a extremely specialized advertising tool. search engine optimization company in houston