Important Part of SEO: Social Signals
It can widely acknowledged that "natural" back-linking is the key to Google Love, but why would a site that is truly popular get lost of backlinks but no social mentions? We do know that social signals are raising in importance with regard to the ranking algorithm, and will continue to do so.That's why you have to dripped social signals to justify your backlinks and obtain maximum beneficial from Google.
Either Google and Bing have added many social search features over the past couple of years. It is matter of fact that social signals perform a very important role in SEO and it is compulsory now. They don't only help in SEO but enable you to get direct traffic as well! Google is now depending more on social signals because backlinks have been abused and over spammed.
In the future, social signals is estimated to account for as much as 30% off off-site SEO. It is no doubt the EXCELLENT service webmasters can not ignore!
So How and Why do Social Signals improve rankings?
- They give your sites a nice bump in SERP's - Make your websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching our visitors! - They help sites stuck in the rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct effect on organic search ranks from :
How many people who like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets referfing to your brand name or including a link to your site Number of individuals that "have you in their circles" (Google+)
and indirect effect comes from:
Improved inbound links and citations due to proved online visibility/brand awareness Improved positive reviews (in Google local, Yelp, etc.) due to more comfortable customers Decreased bounce rate, increased time on site, and more repeat visitors to your site
How to use social signals?
Active accounts that stretch across every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an freelancing company who will help you add daily likes and shares your contents/links/videos...on all of those netwoks. This process, together with your normal backlinking strategy will set your website above your competitors.
Keep in mind that the total number of times a link has been shared across the various social media sites influences its ranking. For instance: if one link was shared 100 times and another was only shared 10 times, itâs a strong sign that the first link has more importance and importance than the other. It indicates you need to focus on creating your content unique, relevant to the needs of your visitors, interesting enough for them to share. Accordingly, the more your content gets shared, the better it will be for your SEO efforts.
In conclusion, social search has marked the start of a new area in SEO. Brands that have accepted social media not only enjoy the ranking benefits because of the impact of social signals, but also increased conversion rates, brand trustworthiness, and word-of-mouth referrals.
