Website Banner Guidelines

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Revision as of 00:52, 14 February 2012 by Marc.maier (talk | contribs)
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If you would like to promote your event, course, activity, etc. on the front page of the web site, please email the Website Team with a draft banner and additional relevant information that will be required . However, the Website Team does not decide which banners will appear on the front page, this will normally be decided in the Monday staff meetings.

Here is an example banner:

Banner-example.jpg

Once approved, please send a banner that meets the specification and quality standards detailed below. The Website Team can help with producing a banner from a file in another format.

  • Height: 350 pixels
  • Width: 720 pixels
  • Size: 50-100 kilobytes
  • Format: JPEG or PNG 

Here are some dos and don'ts:

  • Do use a professionally created picture. If you don't have one, consider buying one from stock site, such as iStock Photo for a small fee (typically a few pounds).
  • Do make sure that the banner picture fills the whole banner space, not only part of it.
  • Do include a title in the banner with a large font.
  • Do consider how the banner will look in the context of the front page.
  • Don't use low resolution images that show pixelation or blurriness.
  • Don't use low constrast writing which may be difficult to read.
  • Don't use stylised clipart.
  • Don't Click here for more information.
  • Don't load the banner with text. Remember that it will only be visible for a few seconds.

Here is an example of a good banner:

Banner-good-example.jpg

Although the following banner has a high quality background, there are a number improvements that could be made:

Banner-not-so-good-example.jpg