Website 3.0 Design

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Objectives

Most people should agree that the website's design, content, language and behaviour is:

  • Friendly but not cool or corporate
  • Positive
  • Attractive and but not glossy
  • Diverse (in terms of gender, ethnicity, class, age) and inclusive
  • Decent but not aloof
  • Simple
  • Vibrant
  • Inviting
  • Fun
  • People-focus, not building or money-focused
  • Conversational not broadcasting

Image Guidelines

  • Dimension: 1280x475
  • Saturation: Relatively high
  • Size: Up to 150KB
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