Difference between revisions of "Branding Guidelines"
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| − | Jesus asks us in Matthew, 5:16 to "let your light shine before others, that they may see your good deeds and glorify your Father in heaven". We are called to "shine" so that people will glorify God. What applies to us individually, also applies to us collectively as the body of | + | Jesus asks us in Matthew, 5:16 to "let your light shine before others, that they may see your good deeds and glorify your Father in heaven". We are called to "shine" so that people will glorify God. What applies to us individually, also applies to us collectively as the body of Christ. Hence, we want to portrait the church in a way that is attractive to people, especially those who have no faith and are not coming to church. In particular, we need to avoid reinforcing negative pre-conseptions that they may have about the Christian faith and the church. |
Here is a list of preconceptions that people may have and how our branding can provide an alternative image of the church that is positive, attractive and reflects Jesus' character. | Here is a list of preconceptions that people may have and how our branding can provide an alternative image of the church that is positive, attractive and reflects Jesus' character. | ||
| Line 14: | Line 14: | ||
|- | |- | ||
| obsessed with form | | obsessed with form | ||
| − | | | + | | led by the spirit |
|- | |- | ||
| church is about buildings | | church is about buildings | ||
| church is about people | | church is about people | ||
|- | |- | ||
| + | | faith is for Sundays | ||
| + | | faith is part of everything in our life | ||
| + | |- | ||
| dull and boring | | dull and boring | ||
| − | | colourful and vibrant | + | | creative, colourful and vibrant |
| + | |- | ||
| + | | self-centered, inward looking | ||
| + | | giving generously and partnering with others | ||
|- | |- | ||
| old people's club | | old people's club | ||
| Line 28: | Line 34: | ||
| growing from our roots | | growing from our roots | ||
|- | |- | ||
| − | | | + | | societies laggards |
| − | | | + | | societies innovators (see [http://en.wikipedia.org/wiki/Early_adopter Early Adopters lifecycle]) |
|- | |- | ||
| judgemental and negative | | judgemental and negative | ||
| Line 43: | Line 49: | ||
| clean and attractive | | clean and attractive | ||
|- | |- | ||
| − | | risk-adverse and | + | | risk-adverse and comfortable |
| daring and serving | | daring and serving | ||
|- | |- | ||
| Line 51: | Line 57: | ||
| fallen | | fallen | ||
| fighting for the common good in this world | | fighting for the common good in this world | ||
| + | |- | ||
| + | | promoting conventional thinking | ||
| + | | challenging conventional thinking | ||
|} | |} | ||
Latest revision as of 22:20, 12 October 2017
Jesus asks us in Matthew, 5:16 to "let your light shine before others, that they may see your good deeds and glorify your Father in heaven". We are called to "shine" so that people will glorify God. What applies to us individually, also applies to us collectively as the body of Christ. Hence, we want to portrait the church in a way that is attractive to people, especially those who have no faith and are not coming to church. In particular, we need to avoid reinforcing negative pre-conseptions that they may have about the Christian faith and the church.
Here is a list of preconceptions that people may have and how our branding can provide an alternative image of the church that is positive, attractive and reflects Jesus' character.
| Pre-conception | CCC image/Jesus' character |
|---|---|
| out of touch | involved in the community |
| white, rich, posh | diversity of race and social backgrounds |
| obsessed with form | led by the spirit |
| church is about buildings | church is about people |
| faith is for Sundays | faith is part of everything in our life |
| dull and boring | creative, colourful and vibrant |
| self-centered, inward looking | giving generously and partnering with others |
| old people's club | for all age groups |
| stuck in tradition | growing from our roots |
| societies laggards | societies innovators (see Early Adopters lifecycle) |
| judgemental and negative | loving, forgiving, relational and solution oriented |
| broadcasting | conversational |
| riddled with jargon | clear and contemporary words |
| ugly and unattractive | clean and attractive |
| risk-adverse and comfortable | daring and serving |
| boring | fun |
| fallen | fighting for the common good in this world |
| promoting conventional thinking | challenging conventional thinking |
