Difference between revisions of "Branding Guidelines"
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| − | Jesus asks us in Matthew, 5:16 to "let your light shine before others, that they may see your good deeds and glorify your Father in heaven". We are called to "shine" so that people will glorify God. What applies to us individually, also applies to us collectively as the body of | + | Jesus asks us in Matthew, 5:16 to "let your light shine before others, that they may see your good deeds and glorify your Father in heaven". We are called to "shine" so that people will glorify God. What applies to us individually, also applies to us collectively as the body of Christ. Hence, we want to portrait the church in a way that is attractive to people, especially those who have no faith and are not coming to church. In particular, we need to avoid reinforcing negative pre-conseptions that they may have about the Christian faith and the church. |
Here is a list of preconceptions that people may have and how our branding can provide an alternative image of the church that is positive, attractive and reflects Jesus' character. | Here is a list of preconceptions that people may have and how our branding can provide an alternative image of the church that is positive, attractive and reflects Jesus' character. | ||
Revision as of 23:35, 2 February 2014
Jesus asks us in Matthew, 5:16 to "let your light shine before others, that they may see your good deeds and glorify your Father in heaven". We are called to "shine" so that people will glorify God. What applies to us individually, also applies to us collectively as the body of Christ. Hence, we want to portrait the church in a way that is attractive to people, especially those who have no faith and are not coming to church. In particular, we need to avoid reinforcing negative pre-conseptions that they may have about the Christian faith and the church.
Here is a list of preconceptions that people may have and how our branding can provide an alternative image of the church that is positive, attractive and reflects Jesus' character.
| Pre-conception | CCC image/Jesus' character |
|---|---|
| out of touch | involved in the community |
| white, rich, posh | diversity of race and social backgrounds |
| obsessed with form | lead by the spirit |
| church is about buildings | church is about people |
| dull and boring | colourful and vibrant |
| old people's club | for all age groups |
| stuck in tradition | growing from our roots |
| socities laggards | socities innovators (see Early Adopters lifecyle) |
| judgemental and negative | loving, forgiving, relational and solution oriented |
| broadcasting | conversational |
| riddled with jargon | clear and contemporary words |
| ugly and unattractive | clean and attractive |
| risk-adverse and confortable | daring and serving |
| boring | fun |
| fallen | fighting for the common good in this world |
