Major Part of SEO: Social Signals
It can widely recognized that "natural" back-linking is the key to Google Love, but why would a website that is truly popular get lost of backlinks but no social mentions? We do know that social signals are raising in importance with regard to the ranking algorithm, and can continue to do so.That's why you need dripped social signals to justify your backlinks and obtain maximum beneficial from Google.
Either Google and Bing have added many social search features over the past few years. It is matter of fact that social signals play an essential role in SEO and it is compulsory now. They don't only help in SEO but get you direct visitors as well! Google is now depending more on social signals since backlinks have been abused and over spammed.
In the upcoming, social signals is estimated to account for as much as 30% off off-site SEO. It is no doubt the TOP-NOTCH service webmasters can not ignore!
So How and Why do Social Signals enhance rankings?
- They give your websites a good bump in SERP's - Make your websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching your customers! - They assist websites stuck in the rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct impact on search ranks from :
The number of people that like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets referfing to your brand name or including a link to your site Number of individuals that "have you in their circles" (Google+)
and indirect effect comes from:
Improved inbound links and references due to proved online visibility/brand recognition Improved reviews that are positive (in Google local, Yelp, etc.) because of happier clients Decreased bounce rate, increased time on site, and more repeat visitors to your website
How to use social signals?
Active accounts that expand throughout every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an outsourcing company who will assist you to add daily likes and shares your contents/links/videos...on all of those netwoks. This method, along with your normal backlinking strategy will set your website over your competitors.
Keep in mind that the total number of times a link has been distributed across the various social networking sites influences its ranking. For example: if one link was shared 100 times and another was only shared 10 times, itâs a strong indication that the first link has more importance and importance than the other. This means you have to focus on creating your content unique, relevant to the needs of your audience, interesting enough for them to share. As a result, the more your content gets shared, the better it will be for your SEO efforts.
Finally, social search has marked the beginning of a new area in SEO. Brands that have accepted social media not only enjoy the ranking benefits because of the impact of social signals, but in addition increased conversion rates, brand loyalty, and word-of-mouth referrals.
