Major Part of SEO: Social Signals
It's widely acknowledged that "natural" back-linking is the key to Google Love, however why would a website which is truly popular get lost of backlinks but no social mentions? We do know that social signals are raising in importance with regard to the ranking algorithm, and will continue to do so.That's why you need dripped social signals to justify your backlinks and get maximum beneficial from Google.
Either Google and Bing have added several social search features over the past few years. It is matter of fact that social signals play an essential role in SEARCH ENGINE OPTIMIZATION and it is mandatory now. They don't only help in SEO but enable you to get direct traffic as well! Google is currently relying more on social signals because backlinks have been over used and over spammed.
In the upcoming, social signals is estimated to account for as much as 30% off off-site SEO. It is undoubtedly the TOP-NOTCH service webmasters can not ignore!
How and Why do Social Signals enhance rankings?
- They give your sites a nice bump in SERP's - Make the websites viral - Google uses Twitter and Facebook links as a ranking signal. - Twitter and Facebook is better than a blog for reaching your visitors! - They assist sites stuck in the rankings and hit by Panda and Penguin with no success recover and work well.
Social signals have direct impact on search rankings from :
The number of people who like your brand on Facebook
Number of Facebook shares Number of Twitter Followers Number of tweets referfing to your brand name or including a link to your website Number of individuals that "have you in their circles" (Google+)
and indirect impact comes from:
Increased backlinks and citations due to proved online visibility/brand recognition Improved positive reviews (in Google local, Yelp, etc.) due to more comfortable customers Reduced bounce rate, increased time on site, and more repeat visitors to your site
How to use social signals?
Active accounts that stretch across every major social network such as: Facebook, Twitter, Pinterest, Google+1, Digg, Reddit, and many others. Hire an outsourcing company who will help you add daily likes and shares your contents/links/videos...on all those netwoks. This method, together with your regular backlinking strategy will set your website over your competitors.
Remember that the total number of times a link has been shared over the various social networking sites has impact on its ranking. For example: if one link was shared 100 times and another was only shared 10 times, itâs a strong indication that the 1st link has more value and relevance than the other. This means you have to focus on making your content unique, relevant to the needs of your audience, interesting enough for them to share. As a result, the more your content gets shared, the better it will be for your SEARCH ENGINE OPTIMIZATION efforts.
In conclusion, social search has marked the start of a new area in SEO. Brands which have embraced social media not only enjoy the ranking benefits because of the impact of social signals, but in addition increased conversion rates, brand trustworthiness, and word-of-mouth referrals.
